• A bigger audience: How Ginevra found a new public on balthasart

    From the amazing Venice canals to the Hausmanian architecture of Paris, Ginevra Formentini has always been surrounded by beautiful places. Maybe that is the reason she studied architecture but then shifted her life towards photography. This is where her path crossed with balthasart, where she started to showcase her talent to other people besides her family and friends. And it…

  • The balthasart Lookbook: Spring/Summer ’22

    You think art is just something nice to hang on your wall? You think that clothes are just simple threads to cover your body? Think again! At their best, they’re a way to express. That human desire to beautify the world around them and exude their emotions is satiated through aesthetic endeavors like creating, admiring, and displaying both clothes and…

  • Art that Admires the Earth

    Especially with the recent passing of Earth Day, we’ve been particularly reflecting on the artistry of the natural world! From the grassy, rolling hills, to the calm seasides, to the dense forests and jungles, to the sweltering, sandy deserts, to the mountains stretching towards the sky, and everywhere in between. Mother Earth is full of so many gifts for us…

  • The Human Touch: How Iulia Paun found success on balthasart

    She’s one of the originals! Here from the beginning among our first artists on balthasart, Iulia Paun has seen the platform grow and improve to become the best online art gallery she has ever been on. Why? Well, the international and online exposure, the effective marketing strategy, and most importantly, the team behind her that helped her reach her audience…

  • Art Decoded: What is Abstract Art and How do I Interpret It?

    You’ve been there before: staring at the swirling colors or admiring the geometric patterns across the canvas. Then, finally, someone says it. “It looks like a kid could make that!” What an oversimplification of one of the most pertinent genres in the art world: abstract art! Here at balthasart, we stand for no slander of any art form. Abstract art…

  • The Most Colorful Time of the Year: A Collection for Spring

    That’s right everyone, spring has officially sprung! The sun is out, the birds are chirping, the weather is (finally) starting to warm up, and nature is starting to bloom once again. So, you know what that means… seasonal allergies! What if we told you that you can fill your space with vibrant flowers as wall art, without the pollen? Everyone…

  • How to Boost Yourself on balthasart

    Yay! You’re looking to create your artistic future and see how to sell art online with us on balthasart. This is big! In a recent piece, we discussed how important it is to have a digital presence as an artist, as well as gave some recommendations for creating the finest online portfolio. So it’s great that you’ve decided to embrace…

  • How Does our Algorithm Work?

    Over here at balthasart, we are down with the digital age! We always go above and beyond to guarantee that our technology works for you to sell art online. Our hard work has resulted in the creation of an algorithm which expertly analyzes the behavior of our site users so that your work may be presented to them as swiftly…

  • How to find your audience on Instagram!

    Speaking as a digital art platform, we are the first to know how important is to know how to sell art online, and having an online presence is for the contemporary artist! Social media is a great way to expose the world to your aesthetic and build some rapport for your work. In our view, Instagram is the best platform to…

  • Art Spotlight: The Guerrilla Girls

    It’s no secret that throughout history, women have not gotten their fair shake in the art world. Even despite the inequalities facing them, there are so many stories of women artists who created groundbreaking works. With these few triumphs, the art industry at large has always been and has remained male dominated. Slowly, but surely, the tide is turning and things…